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Quick Question:

Do you have a VERIFIABLE Bachelors or higher degree?
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Quick Question:

Do you have at least 5+ years of Product Marketing experience?
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Quick Question:

Do you have experience with Salesforce and Pardot?
Please note that this position is no longer available.
If you would like to be considered for similar opportunities now or in the future, feel free to apply and/or set up a notifier for yourself.
Product Marketing Manager
IN - Bristol


Opportunity Snapshot
Top reasons to consider aligning your career with Utilimaster.
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Amazing Opportunity for an Experienced Product Marketer to Build Best Practices for This Newly Created Role

If you pair strong product management / marketing experience with excellent organization and analytical skills, and you enjoy digging into details but you’re also willing to get out and interact with cross-functional team members then this role offers plenty of opportunities. You will:
  • Make your mark in this newly created role with the opportunity to come up with best practices and processes that can translate to the rest of the company.
  • Find the best of both worlds: the support to learn our company and grow while we help set you up for success, then once you prove yourself, you’ll have plenty of leeway to make the role your own.
  • Join us during an exciting time of rapid growth. In an environment where other businesses are shrinking and shuttering, Utilimaster and our parent company, The Shyft Group, are enjoying outstanding growth with clients in some of the most recognizable brands leading e-commerce and parcel delivery around the globe.
  • Showcase your potential to advance. While you could be happy and challenged in this role for years to come, we are proactive about succession planning and providing opportunities for proven performers.
  • Enjoy the stability and resources of an established and growing company producing products that are in high demand. For example, our trucks make e-commerce shopping, grocery, and pharmaceutical at-home deliveries a reality.
Utilimaster moves ahead of the competition when commercial trucks and upfit services require precision, planning, peerless people, and the perfect vehicle. Our vehicles deliver for well-respected global brands in the package delivery, ecommerce, food and beverage, linen and laundry, grocery and pharmaceutical markets. Utilimaster is a top-tier go-to-market brand of The Shyft Group (NASDAQ: SHYF), North America’s leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets. The Shyft Group rebranded in 2020 to reflect a new focus on high-growth end markets to help ensure long-term profitable growth.
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Amazing Opportunity for an Experienced Product Marketer at a Growing Industry Leader

The Requirements
Find out what you'll need to thrive and excel in this role.
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To meet the basic qualifications for this role, you will have:
  • A bachelor’s degree, ideally in marketing, business, or a related field Quick question for you - click here
To be a strong fit for the Product Marketing Manager opportunity, you will also have:
  • 5+ years related experience in product management, and/or developing sales tools and content, and/or managing integrated marketing campaigns that vary in scope and complexity Quick question for you - click here
  • Strong product management acumen
  • Experience collaborating with highly driven sales teams as demonstrated through a solid understanding of the sales cycles and sales tool development
  • A solid background in direct marketing and lead generation across multiple channels, including web-based communications, B2B and B2C lead generation, and opportunity creation
  • Proven success combining creative thinking skills with the ability to create accurate forecasts and implement programs on time, within budget, and in support of strategic goals and objectives
  • The ability to clearly and concisely articulate a compelling business case in support of proposed programs and initiatives, and to direct and influence others to achieve timely results
  • Strong analytic skills including a foundation for executing data-driven closed loop marketing campaigns with demonstrable ROI
  • A proven ability to develop and manage budgets and provide management reporting
  • Experience monitoring the correlation between action and results, including champion-challenger testing, while leveraging that information to make improvements mid-project
  • Good judgment with ability to make timely and sound decisions
  • Versatility, flexibility, and a willingness to work with changing priorities
  • Strong self-motivation with the ability to organize, prioritize, and handle multiple projects in a fast-paced, deadline-focused, hands-on environment
  • Strong and consistent attention to detail
  • Ability as a creative and innovative team player
  • Tech savvy, including intermediate level skills on Microsoft office applications and experience with an enterprise email solution (such as Pardot) and a CRM (such as Salesforce.com) Quick question for you - click here
  • Strong written and verbal communication and interpersonal skills, and effective networking abilities
  • Proven ability to draft effective sales-ready messaging that clearly articulates the value proposition and call to action (experience doing your own copywriting is a big plus)
  • Knowledge of Customer Centric Selling, SPIN Selling, and Pragmatic Marketing
  • The ability to work under limited supervision with a “can do," results-oriented attitude and passion for delivering high quality and business profit
Preferred but not required:
  • Pragmatic Marketing certification preferred
  • A master’s degree is preferred
  • Experience with Eloqua and/or Marketo would be helpful
  • Experience in the automotive industry would be helpful
You’ll typically work during normal business hours, Monday to Friday 9-5, but you will need to be flexible to complete some night/weekend work as needed for the business. You may travel up to 15% of your time around North America such as for trade shows or to visit customer locations.
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The Role
If you meet the minimum qualifications, feel free to apply at any time. If you would like some additional details about the role, please read below.
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Reporting to the Senior Segment Marketing Manager, with a dotted line to the VP of Marketing and Communications, in this newly created role you will be responsible for the product marketing management lifecycle for all Utilimaster brand verticals (walk-in vans, truck bodies, and upfit for pickup trucks / cargo vans), which have 10-15 products each. This will include formulating and executing comprehensive product-focused marketing strategies and corresponding integrated plans that drive product awareness to achieve revenue and market segment penetration goals across prospective and current clients. At a high level, you will listen to customers and dealers, analyze the market and our competition, and recommend relevant marketing strategies to increase market share for new product launches as well as legacy products.

You will work with your supervisor to create sales tools for better market penetration, and to cross-sell and upsell, and a large emphasis will be placed on your ability to develop and measure the effectiveness of those tactics. You’ll also collaborate with our shared services team based out of Michigan, which includes a Social Media and Brand Marketing Specialist, a Marketing Automation Specialist, a Graphic Designer, and a Corporate Events and Promotions Manager. You’ll complete a mix of hands-on activities, (such as ensuring the product catalog is accurate and updated, taking photos, completing technical writing for product descriptions, updating the website, and more) and strategic activities (such as planning campaigns that you’ll lean on the shared services team to help execute, completing analysis and research, and more).

Most of your time will be spent collaborating with cross-functional teams throughout the organization, especially Sales and Engineering, to help develop products and support the launch of new products. You’ll know you’re doing well if new products are successfully launched, including pulling together all of the assets needed ahead of launch, planning email, social media and advertising campaigns, and everything is getting out on time, and if the sales team is better equipped with assets to sell our products.

Some of your specific tasks will be to:
  • Work with Engineering to identify and document product mix by market and segment.
  • Work with engineering and sales to create and manage on an ongoing basis an actionable product roadmap from which demand generation efforts, collateral, and sales tools will be derived.
  • Conduct, analyze, and interpret research meant to identify potential and existing customers, competitors, and markets for company products and coordinate outreach with business development or lead generation teams.
  • Review and approve product-specific data sheets, promotional publications, presentations, advertisements, or brochures, ensuring that product value propositions are clearly and effectively communicated.
  • Develop and administer launch plans for new or revised products, create and administer strategies for increasing market share of existing products, and assist in retirement and communication planning for product decommissioning.
  • Evaluate performance of marketing initiatives and revise strategy in response.
  • Participate in planning of sales promotions or other special events, such as conferences, trade shows, or user meetings.
  • Develop and deliver product-specific training to sales or sales support teams.
  • Work closely with sales management, product/engineering management, and the sales teams to drive results that equal the market potential through the expansion of Utilimaster’s footprint in existing customer base and into new customer accounts.
  • Partner with the sales team to enhance their success through recommending and developing tools such as mobile applications, collateral, presentation materials, tutorial webinars, and customer and competitor profiles.
  • Support tradeshows and events by developing relevant sales tools and product-based assets.
  • Lead strategic marketing priorities.
  • Collaborate and assist with demand generation planning efforts in your respective segment, including helping to develop the overall strategy, producing new and nurtured lead generation goals and forecasts, managing to a budget and measuring overall results against plans.
  • Achieve marketing qualified lead and pipeline targets by planning and executing marketing programs including email campaigns, webinars, tradeshows, social media programs, video production, digital display advertising and marketing with third parties.
  • Collaborate with content marketing to optimize integrated marketing materials, including email copy, web content and landing pages, and other product-related collateral that drive conversions and prospects into the lead funnel.
  • Initiate and manage product lead nurturing programs to accelerate prospects moving through the demand generation funnel.
  • Analyze project performance and company impact to drive insights and make recommendations to improve performance.
  • Track and report on campaign costs, performance, and ROI to understand channel and offer performance.
  • Partner with cross-functional teams in sales, content marketing, product marketing, sales operations, and others to ensure generated leads are high quality and being acted on appropriately.
Note: this description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.
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Why Join Us
More good reasons to join our team.
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High impact role
This is a new role for our company, basically a ‘ground floor’ opportunity, and if it works here we plan to replicate it across the organization. You’ll be developing the role as you go, and once you find success with it you will be in a great position to help us lead an expanded team for the function.

Training and development
Though we’re looking for someone who already has the Product Marketing knowledge and skills, we will certainly provide you with training on the company and introduce you to internal teams and external customers right away to set you up for success. We have dollars put aside for professional development, so as you find areas where you need further training we'll assist you to chart a path and make a plan to build your skills professionally.

Outstanding team
We are a community of driven individuals, many of whom have a long tenure with the organization. It’s a great place to work and build a career. We have a family environment, with everyone stepping in to help each other out, as well as to socialize both in and out of work.

Stability and growth
The Shyft Group is financially sound and will continue to be an aggressive market disrupter through strategic acquisitions, relevant product innovations, and aggressive growth models that serve strong and growing end markets. Be assured, our accelerated growth trajectory will create opportunities for strong performers.

Focused transformation
Utilimaster, alongside The Shyft Group’s family of well-respected brands, continues to be a leader in every segment in which they compete. The Shyft name represents speed, efficiency, agility, and a high-intensity approach, which corresponds with the company’s pivot in market focus and the forward momentum garnered in the work truck, specialty service, and delivery vehicle markets.

Driven to deliver
Ever evolving and advancing, The Shyft Group is driven to make an impactful difference in how effectively goods, people, and services are delivered in today's and tomorrow's marketplace. Through our unmatched industry knowledge, engineering expertise, and manufacturing reach, we continue to deliver job-enhancing, efficiency-driving, ever-reliable products and services made for the road ahead.

Excellent compensation
In addition to competitive compensation, we offer medical, dental, vision, and prescription insurance plans; a health savings account; a flexible savings account; wellness credits; a wellness program; a 401(k) plan with a corporate match; an employee stock purchase program and more.
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Road to Success
Explore the characteristics that will enable you to stand out.
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We are looking for a professional with enough experience in product marketing / management to help us build this function from the ground up, and the drive to continually adjust and improve the way you do things to create success. It’s a combination of hands-on and strategy work, so you’ll need to be willing and able to get out from behind the desk to work with cross functional teams, but you’ll also need to enjoy the heads-down analysis time.

If you’re not familiar with the automotive B2B landscape, you’ll find a learning curve in becoming familiar with the marketplace and what our customers are looking for. We have intelligent buyers who know their products inside and out, so you’ll need to quickly get up to speed on the terminology and what our products mean to the buyer, as well as learning from them how we can best meet their needs.

Our ideal candidate has a strong entrepreneurial spirit, as well as the tenacity to stay upbeat and positive as you help us build processes. You'll often work independently, from motivating yourself, to managing your priorities, to coordinating among internal resources, to solving complex problems with minimal assistance. At the same time, we take a team-oriented approach across Utilimaster including providing strong support.

If this sounds like the right mix of challenge and opportunity, and you meet the minimum qualifications, we look forward to hearing from you.
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Utilimaster is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact the Human Resources Department at laura.eaton@theshyftgroup.com.